Being a small firm we are able to control the quality of design at all phases. I believe that the level of quality needs to maintain excellence through the initial research, communications, reports, design, art, copy, photography, and print or web publishing. Any break in that chain of excellence only hinders the outcome. I have worked with international companies and small companies. We work to build trust with our clients and then we are truly granted the freedom to design within the clients brand and culture.

Please look at our website and view the style and quality we deliver. If you need to see something, in addition, we may have it in our archives. Most of our clients are longtime clients and their brand and marketing are built over time. All we can do is to anticipate the market and know when to stay consistent or to change.

Coming from 23 years in the corporate arena I know how to work with focus groups and how the approval process goes.

I enjoy the challenge of working on various types of projects and brainstorming together to come up with something great. It gives me great pleasure to start with an idea and to see how it unfolds into an entire branding campaign.

A project that comes to mind is the Batavia Fine Arts Centre. We had initial meetings, getting the scope of what this building will be. The fun began to create the logo brand which carried through to all marketing materials, window graphics, website, etc. to keep the brand going. We work with our clients from start to finish, and in the end, strive to be longtime partners.

Standing out in both print and digital media is very important these days. Here at Pedersen Design, I specialize in bridging the gap between these two advertising outlets. No matter if the message is being printed on a postcard, or placed in an email blast, it has to be clear, concise, and impactful. I have developed branding that works seamlessly over multiple platforms for many of our clients, from print brochures that have been converted into digital flip books, to magazine ads that are turned into animated gifs for the web.

As a team, we make sure that all branding we create can be well represented anyway it’s published, and we help our clients build their brand, expand their reach, and hit their customers no matter where they need to be heard.