In the past year through a global pandemic, we have seen the rise in the use of QR codes. QR codes are nothing new, but with efforts to reduce the spread of germs while still keeping customers informed, QR codes have made a comeback into everyday life!
A QR Code (also known as a Quick Response code) can be read and understood by mobile devices through the camera function. They are very versatile and can be accessed through both print and digital mediums. These codes are used to provide more information about a product or service, link to a video, a website, a social media account, or almost anything that you find on the web.
Everyone has their phone on them, why not take advantage of that! With the advances in smartphones and mobile devices, QR codes can get information right into the hands of your customers faster than ever before!
As we at Pedersen Design stay up to date with all of the new technological developments in marketing for our clients, we have put together some ways that your business can implement the use of QR codes to reach audiences and keep an eye on your marketing campaign’s performance.