8 Uses for QR Codes to Engage your Audience and Measure your Reach

In the past year through a global pandemic, we have seen the rise in the use of QR codes. QR codes are nothing new, but with efforts to reduce the spread of germs while still keeping customers informed, QR codes have made a comeback into everyday life!

A QR Code (also known as a Quick Response code) can be read and understood by mobile devices through the camera function. They are very versatile and can be accessed through both print and digital mediums. These codes are used to provide more information about a product or service, link to a video, a website, a social media account, or almost anything that you find on the web.

Everyone has their phone on them, why not take advantage of that! With the advances in smartphones and mobile devices, QR codes can get information right into the hands of your customers faster than ever before!

As we at Pedersen Design stay up to date with all of the new technological developments in marketing for our clients, we have put together some ways that your business can implement the use of QR codes to reach audiences and keep an eye on your marketing campaign’s performance.

1. Direct customers to your website – You can use a QR code to send someone right to your website. Direct them to a newsletter signup page, contact page, special promotion, and remove the hassle of visitors needing to go through your entire site to find what you want to show them. If you use a unique URL matched to your QR code and your site is set up with analytic software, like Google Analytics, you can track the effectiveness of your marketing campaign.

2. Get them to call your business – Set up a QR code that links to your contact information for an easy way to share your phone number, email, or any other contact information – it’s that quick and easy. Potential business partners will be able to add your info to their phone without having to manually type it out!

3. Send a text message – Create a QR code and tie it to your SMS marketing. Once scanned a user can receive a text message on their device which you can use for sales, user support, product upgrades, and more.

4. Send an email – In the same vein as sending a text message, your business can send an email and monitor data for newsletters, email marketing, and email performance.

5. Download apps – Have customers scan your QR code and bring them to the download page for your app. Include the QR code on marketing to track how many people have downloaded and used your app.

6. View Business location – Do you have a brick and mortar business that you want people to visit? Create a QR code to give specific directions to your location! Customers can just scan it with their phones and immediately know exactly how to find your business.

7. Get more followers on Social Media – Direct people to your Facebook, Instagram, Twitter, LinkedIn, or any other social media platform with a quick scan from their phone. This way, you can keep the engagement going, gain followers, and track stats with your social media’s trackers.

8. Shopping and E-Commerce – Give your customers access to special sales, discounts or promotions. Many restaurants have now implemented the use of QR codes on tables which link to digital menus, showing specials, and even online ordering options.

With all of these uses, you can set up QR codes for your marketing campaign.
Here are a few things you need to keep in mind:

  • Provide a clear call to action for your QR code
  • Run tests on your QR codes, and make sure they view as intended.
  • Check that the environment your QR code is being viewed in doesn’t have any restrictions, such as internet connectivity.

QR codes can benefit every business through their many uses. They save your customers time and energy, allow you to share specific aspects, and give important access to data analytics.

Contact us today to have your new QR code created and get it active in your next marketing campaign! If you have any questions about our services, or you would like to learn more, just give us a call at 630.482.3514, or visit our website and fill out our contact form. We can create all the necessary materials, and get your message out to the public.

Not Sure How to Scan a QR Code? Watch our tutorial