Looking to keep your business growing, and to bring in new customers? Of course you are! If you feel your marketing plan could use a shot in the arm, we have compiled some great marketing ideas to help breath new life and excitement into your current marketing. Not all of these ideas might pertain to your specific business, but there is a lot to cover, so let’s started!
Advertising: There are many options out there, so try mixing it up.
1. Take out an ad in your local newspaper’s print or digital edition.
2. Advertise on a local cable TV station.
3. Advertise on Facebook, Instagram, or LinkedIn.
4. Buy ad space on a relevant website.
5. Use a sidewalk sign to promote your specials.
Social Media: A way to reach a lot of potential customers.
6. Create a Business Facebook page.
7. Create a Twitter account.
8. Create an Instagram account.
9. Start a business blog.
10. Write blog posts on a regular basis.
Internet Marketing: Ways to reach more customers online.
11. Record a video blog post.
12. Upload a video to YouTube.
13. List your business on Google, Yelp, Bing, etc.
14. Check your online directory listings and get listed in desirable directories.
15. Set up Google Analytics on your website and blog.
Marketing Materials: Ways to spread your local or global brand.
16. Update your business cards.
17. Make your business card stand out from the rest with things like rounded corners, metallic inks, or matte finishes.
18. Create or update your brochure.
19. Create a digital or PDF version of your brochure for your website.
20. Explore a website redesign.
21. Get creative with promotional products and give them away at the next networking event you attend.
22. Launch a multi-piece direct mail campaign.
23. Include a clear and enticing call to action on every direct mail piece.
24. Send past customers free samples and other incentives to regain their business.
Email Blasts: Sharing your message to people interested in your services or products.
25. Create an email opt-in/sign-up form on your website or blog.
26. Offer a free download or free gift to make people willing to add their email address to your list.
27. Send regular emails to your list.
28. Start a free monthly email newsletter.
29. Add social sharing functionality to your emails.
Contests, Coupons, and Incentives: Ways to reward your customers.
30. Start a contest.
31. Create a coupon.
32. Create a “frequent buyer” rewards program.
33. Start a client appreciation program.
34. Create a customer of the month program.
35. Give away a free sample.
Relationship Building: Working with trusted businesses, customers, and colleagues to help spread your brand reach.
36. Send out a customer satisfaction survey.
37. Ask for referrals.
38. Make a referral.
39. Help promote or volunteer your time for a charity event.
40. Cross-promote your products and services with other local businesses.
41. Join a professional organization.
42. Plan holiday gifts for your best customers.
43. Approach a colleague about a collaboration.
44. Send out a customer satisfaction survey.
Content Driven Engagement: Share your knowledge, and let people know that you are a reliable and informed authority in your area of expertise.
45. Plan a free webinar.
46. Record a podcast.
47. Write a press release.
48. Submit your press release to various distribution channels.
49. Rewrite your sales copy with a storytelling spin.
50. Start writing a book.