5 Summer Ideas to Increase Business

Summer Ideas, Summer Ideas, Summer Ideas

It has been a long time, but the summer is finally here! Businesses and activities are beginning to open up and we can see the light at the end of the tunnel –  breathe a sigh of relief and take in the fresh air. We really appreciate each and every one of you and thank you for all of your support!

With the new season comes an opportunity for new business and customers. Looking ahead, we have put together a list of 5 ideas that your business can try and use to bring in new customers this summer!

Focus on the Short-Term
If we have learned anything through this past year is that marketing is constantly changing. It is helpful to have short-term marketing goals that allow your business to remain agile and flexible as we navigate the remainder of this pandemic. A worthwhile tactic to focus on is marketing your brand and growing your online sales presence. Building this strong foundation increases brand awareness and keeps customers interested in visiting you!
Outdoor Marketing
Summer is the perfect time to advertise outside! People are going out and being active and we want to make sure that they know who you are and what your business has to offer! From banners to free standing feathers, we can design great outdoor marketing pieces to attract potential customers while they are out and about enjoying the summer weather. We can make your message sing on any medium!
Tap into Summer Events
As towns are planning summer events, make sure you are ready to join in! Music festivals, themed events, and toe-tapping parades are the places to be when it comes to getting out there are showing the community who you are and expand your reach. To be prepared for the festivities, there are some things to keep in mind as you plan. Have promotional materials made to sell, such as t-shirts and other personally branded merchandise. Have a great set-up with signage where the community knows exactly who you are and what you sell. These events are also great for flyers and brochures with coupons that don’t take up a lot of space and are easy to hand out!
Use Social Media
Many people actively use sites such as Facebook, Instagram, and Twitter on a daily basis. These are great sites to interact with potential customers and spread news quickly! Through eye-catching sponsored ads, special promotions, fun hashtag campaigns, and engaging summer polls, social media can get your business on
Partnerships
Join forces with other businesses in your community to offer something unique and special! Tap into the wealth of services and events in your area to build your customer base. With mailers, flyers, and digital ads, your businesses are able to get word out of your new promotion! Partner up a dinner with a show, home repair and maintenance services – the combinations are endless and can increase business for both parties!

Create fun events for your customers and employees, bring in more business, and get your company’s name out into the public! And don’t forget, if you need any kind of promotional materials to help you in your summer marketing efforts, we at Pedersen Design can provide you with top-notch service and creative, captivating advertising solutions. That being said – take the afternoon off, go outside, bask in the sun, smell the flowers, and enjoy the summer!