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Build the Brand Your Business Deserves.

For more than 25 years, Pedersen Design, a full-service creative design firm based in Batavia, Illinois, has been in the business of creating, maintaining and evolving compelling brands.

We Believe in Partnerships

Every great relationship begins with a partnership, so we at Pedersen Design work in unison to inspire originality and build a brand with a foundation of trust and commitment.

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Engage your audience, empower your brand, and outperform your business goals.

WE Brainstorm

We start by discussing your ideas and goals. After that, We research your industry and competition to make sure the message and images developed for your business’ stands above the rest.

We then build the library of assets you will need to build a successful marketing campaign. Photography, artwork, copy and much more are needed to integrate into the designed marketing platform or plan.

WE Publish

Your design is then ready to go. Publish it through print, web, digital, video, etc. Impact your audience with web, sell sheets, direct mail, catalogs, leave behinds, packaging, case studies, photography, digital ads, email blasts, and more!

You've come to the right place. Let's get to work!

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Great design is in everything from websites, posters, brochures, business cards, even all the way to mailbox number plates! It’s not something that’s thought about often, but finding the right color, font, and material for these to be printed on takes careful consideration of many different options! Our design process involved choosing the correct font and kerning for readability and aesthetic. For the printing, having the proper material and ink are essential to withstand the drastic changes in our Chicagoland weather.
Produced for our client, Artist Touch, Inc., 88 address number plates were made for recent work at a housing complex. These were created using white opaque ink on a 3mm thick black PVC material. Each 4.5x1.5 plate was laser cut and equipped with industrial double-sided tape for easy and secure installation.
#creativedesign #graphicdesign #design #smallbusiness #marketing #mailbox

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2020 will be here before you know it, and there’s no better time than now to have a new corporate calendar produced! With attractive photos of your business and product, paired with our design expertise, these calendars are great additions to any home or office! Pictured is the wonderful full color, spiral-bound 2019 calendar produced for Atlas Crane, Inc. of North Aurora, IL!

#creativedesign #graphicdesign #marketing #smallbusiness #2019 #2020

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Business cards are not only an essential part of any marketing plan, they also serve as a snapshot of your professionalism and can create a first impression that leads to continued partnership. Showcasing a recent development, these business cards created for Patriot HVAC @thatgirlatpatriot serve a dual purpose! One side contains all of the important contact information you like to see in an easy to read manner, while the other side markets current specials. Stop by our office, contact us, or visit our website to see other great examples of business cards created over the years!

#creativedesign #graphicdesign #marketing #business #smallbusiness #hvac

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Introducing JoAnn Smith and her book “Color My Code” @colormycode ! We were happy to work with JoAnn to design the front cover, as well as being part of a book that is uniquely all-Batavia! Check it out if you’re interested in learning how to code!
#graphicdesign #creativedesign #smallbusiness #javascript #coding #batavia #books

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50 Ideas to Kickstart Your Marketing!

Looking to keep your business growing, and to bring in new customers? Of course you are! If you feel your marketing plan could use a shot in the arm, we have compiled some great...